I had an interesting meeting with a small business owner the other day.
"I want an artwork that can spark a conversation."
Wow, that is cool. Like really cool. I love that idea.
Honestly, I hope all of my artworks do that, but to have intention behind the image is really what hits the bullseye when making your wall you see every day more meaningful.
What exactly does that mean exactly, to "spark a conversation?" He mentioned that he wanted it to relate to him personally. In this case, he wanted it to remind him of a story, to sort of serve as a backdrop to a story. He wanted it to help him break the ice with his clients and better connect to them. So, it would be a visual representation of his story. Further, it could serve as a reminder in some way, of how he needs to relate to have a more successful interaction.
Better yet, a customer might notice the artwork so that it could open the floodgates to a better and comfortable meeting.
Best case, it might immediately relate to the customer too, and suddenly there's a bond without saying many (or any) words. Now THAT could certainly lead to a meaningful meeting.
Art can be so powerful that it can move to the foreground of the conversation rather than just sit there on the wall in the background.
Perhaps a very important question to ask yourself before you buy that art is does it spark a conversation?
